Sarah Lasko is an NYC-based SEO content writer who specializes in B2B writing, web copy, proofreading, social media, and brand voice. Sarah's experience includes copywriting for thriving SaaS tech apps, global brands, and small businesses. She also has experience reporting on events for City Guide New York. Storytelling-obsessed and humor-driven, Sarah is committed to using compelling narratives and optimized technical writing to promote an inspiring and authentic brand experience.
Build Better Trading Habits with a Journal on Tradervue
When it comes to trading, one habit consistently sets the smart traders apart from the rest: trade journaling. Although it may seem like a rather basic tool, expert traders understand that the key to improving their trading outcomes lies in the detailed tracking of their day-to-day trading habits.
Whether you’re a day trading beginner or a full-time professional, there’s no question that a trade journaling practice will improve your discernment and help you draw out keen insights from raw dat...
7 popular QA tools for software testing
Consider the following: You go to the Apple Store to pick up the latest iPhone. You get home and turn it on, only to find that the screen is defective, the buttons aren’t working, and every one of the built-in apps is glitching. Thanks to QA tools, this is an extremely unlikely scenario. Before the iPhone reaches your hands, both its hardware and software have been tested repeatedly by a Quality Assurance (QA) team.
Quality Assurance tools play an important role in our day-to-day functioning. When a product gets made, it needs to pass through a series of tests to meet Quality Assurance stand
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Wrote the copy for the 80+ landing pages that make up Mailparser's template library.
25 Great Audition Songs for Sopranos
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Tired of audition song lists filled with clearly overused suggestions (hello, “Much More” and “Ice Cream”)? Or even worse, a list where most of the recommendations were obviously written for belters?
Let us help you find some...
After You’ve Signed the SaaS Acquisition Deal: Next Steps for Founders
We’ve previously discussed deciding when to sell your SaaS business, which avenues to sell through, and how to navigate the various acquisition deal structures. But what do you do once the ink is dry on your SaaS acquisition deal?
In today’s article, we’ll explain what Founders can expect during the acquisition transition period and beyond. We’ll break down which paths a Founder might take once their business has been acquired, as well as the opportunities that will be available to them post-...
Get Paid To Promote Products: 15 Brands That Make Affiliate Marketing Easy
Did you know you can make easy additional income if you manage a blog or run a popular social media account? That’s right! You can get paid to promote products from brands you love at no additional cost. And you don’t have to be an Amazon affiliate or an expert at influencer marketing to earn money this way. All you need to do is create engaging content to help market your chosen affiliate product!
Read on to learn about 15 different affiliate marketing programs where you can sell products fo...
How to Protect Yourself from Online Job Scams: A SureSwift Guide
With job scams on the rise in 2025, remote companies like SureSwift are increasingly being targeted. Recently, our team was alerted to such an incident: a scammer posing as a SureSwift hiring manager attempted to conduct a fake interview over Signal, the private messaging service. Thanks to the diligence of the job seeker involved, the deception was uncovered before any harm could be done.
Although we’re proud to be a remote-first company, remote job positions are often an easy target for sca...
What is Smoke Testing? Meaning, Uses, and Tools
Every QA tester knows: time is money. When something breaks down on your website or web application, it can cause major issues for users within minutes. Because you’re constantly working to prevent fires from spreading (or happening at all), it’s important to have numerous strategies at the ready to help you manage your time wisely...
Selling Your SaaS Business: A Founders’ Guide to Acquisition Deal Structures
Whether your SaaS company is just reaching cash flow break even or already generating profits and attracting the attention of buyers, it’s important to understand different acquisition deal structures and the impact they could have on your exit outcome.
We sat down with Connor Edwards, who leads SureSwift’s Mergers & Acquisitions team, to discuss the ins and outs of acquisition deal structures, actionable steps for Founders looking to sell, and what kind of businesses pique SureSwift Capital’...
20 Great Audition Songs for Mezzos
If you’re a mezzo, it can feel overwhelming to find material you love that hasn’t already been sung to death. There’s so much great audition material for mezzos, and much of it is already in everyone’s audition book.
Every year, there seem to be a few songs that get added to an unofficial Do Not Sing list, thanks to their immense popularity. There’s nothing like waiting with your book to enter the audition room, only to suddenly hear your planned material being sung by someone ahead of you in line, and worse, by another person after them. I remember one year where I had to personally ban “The
9 Types of Software Testing that QA Testers Should Know
Quality Assurance testers play an important role in verifying that company software maintains its functionality and reliability. Because the world of software testing is an expansive one, QA testers should equip themselves with an understanding of which types of software testing are most relevant to their daily tasks.
With so many ...
Worth the Ticket? Astra Lumina NYC at Queens Botanical Garden
Take an evening stroll through the stars in this immersive nightwalk
Something otherworldly is glowing inside the Queens Botanical Garden. And step lively, because the ethereal illumination won’t be in this borough for long.
Astra Lumina NYC is a combination light show/concert/modern art exhibition for all ages.
The exhibition poses a question: “We’re always told to reach for the stars, but what if the stars could reach for us?” The answer is given in a mile-long multimedia excursion with pro...
Where to Sell Your SaaS Business: A Guide for Bootstrapped SaaS Founders
There’s a lot to learn when it comes to selling your SaaS successfully on a competitive market. We recently detailed our best advice for deciding when to sell your SaaS. But once you’ve determined that you’re at the right place for a profitable exit, there are more questions to consider. First, how do you determine the valuation of your SaaS before selling? And who should you seek out when deciding where to sell your SaaS business?
In this article, we’ll intro the valuation process and provid...
User Acceptance Testing (UAT) 101: Definition, Purpose, and Examples
You’re testing a user registration page on a website to ensure that new users are able to set up their account easily. You build a test that checks to make sure that users can:
Open the registration form
Type their information into each box
Click the available ‘Register’ button to submit the form
Receive a confirmation that their f...
Worth the Ticket? Beyond the Light NASA Exhibition at ARTECHOUSE
Take a meditative tour of the universe inside a NASA-led art installation
You’d never guess that inside Chelsea Market, nestled between boutiques and taco joints, lies a peek into the wonders of the universe. Beyond the Light at ARTECHOUSE gives us a one-of-a-kind, immersive look at the unseen universe by way of data from the James Webb Space Telescope, NASA’s star-gazing jewel of the skies.
A years-long project that showcases the convergence of art, science, and technology, Beyond the Light ...